03.02.2025 - 17.03.2025 | Week 1 - Week 14
Maisarah binti Mohd Sufian | 0358458
Creative Brand Strategy | Bachelor of Design (Hons) in Creative Media
Final Compilation & Reflection
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INSTRUCTIONS
Project 1: Case Study & Campaign Proposal
Project 2: Design Brief Proposal
Project 3: Campaign Branding
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SUBMISSIONS
Project 1: Case Study & Campaign Proposal
25.04.2024 - 16.05.2025 | Week 1 - Week 4
Project 2: Design Brief Proposal
17.05.2024 - 30.05.2025 | Week 1 - Week 6
Project 1: Campaign Branding
31.05.2024 - 18.07.2025 | Week 6 - Week 14
Final Slides
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REFLECTION
Experience
Looking back on all three tasks, I’ve gained a clearer understanding of how branding works from concept to execution. Each phase built on the last—from analyzing a real campaign to crafting my own and finally bringing it to life visually. It was a full journey that challenged both my creative thinking and strategic approach.
Observation
Throughout the process, I noticed how closely strategy and design are connected. A strong brand story and clear goals gave direction to my design choices, and having that foundation made the ideation stage more purposeful. It showed me how important it is to think beyond just visuals and consider the message behind them.
Findings
By the end of the project, I saw how all the pieces fit together. From the campaign’s message to the final presentation, everything needed to align to feel cohesive and convincing. This experience taught me to be more intentional with my design work and to always consider how each element adds value to the brand.
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