31.05.2024 - 18.07.2025 | Week 6 - Week 14
Maisarah binti Mohd Sufian | 0358458
Creative Brand Strategy | Bachelor of Design (Hons) in Creative Media
Project 3: Campaign Branding
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LECTURES
Week 1- 4 lectures can be found here.
Week 6 - 5 lectures can be found here.
Week 7 - Brand Brief
Brand Brief
= a comprehensive document defines a brand's identity, including it's vision, values, mission, target audience, and overall strategy.
It acts as a roadmap for ensuring brand consistency across all touchpoints and provides a shared understanding of the brand for the internal teams and external partners like agencies.
Key Components
- Brand Vision: What the brand aspires to be in the future.
- Brand Mission: The purpose and reason for the brand's existence.
- Brand Values: The guiding principles and beliefs that shape the brand.
- Target Audience: Who the brand is trying to reach.
- Brand Positioning: How the brand differentiates itself from competitors.
- Brand Tone and Voice: The overall communication style and personality of the brand.
- Brand Messaging: The key messages that the brand wants to communicate.
Brand Brief is important for:
- Consistency: ensures everyone involved is on the same page, leading to consistent branding across all platforms.
- Clarity: provides clear and concise explanation of what the brand is about, making it easier to understand and communicate.
- Strategy: outlines the brand's long-term goals and how it plans to achieve them.
- Collaboration: serves as a communication tool for internal teams and external partners to ensure everyone is working towards the same vision.
- Guidance: provides a framework for developing brand assets and marketing materials.
Writing an Effective Brand Brief
- Most projects involve communication with the marketing team and management team.
- The design brief is put together by the client and finished by the designer, once given the brief, it is the designer's responsibility to find out more about every aspect of the brief.
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Project 3 - Campaign Branding
Instructions
For this task, we are required to create a presentation deck for our campaign and execute all of our design touchpoints.
Moodboard
First, we compiled everything into our moodboard. We settled on 3 touchpoints:
- The Memory Vault
A cloud storage platform.
- Unlock the Vault
The launching event for the new cloud storage platform.
- #MyMemoryVault
A social media challenge.
Further elaboration can be found in the moodboard.
As I came up with the touchpoints, Sheren got to work on the poster, ig posts and website as I did the mockups and campaign video.
For the UI mockup I used Figma.
I took inspiration from food recipe apps as they look more user-friendly and less intimidating than usual cloud storage UIs.
Final Slides
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FEEDBACK
Week 13:
Specific feedback:
- Come up with a selling point, a launching event and a competition
- Always relate to the CTA
- Create mockups for the promotional video
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REFLECTION
Experience
Bringing everything together into a final presentation deck was both challenging and rewarding. It was the moment where all the ideas, strategies, and design thinking from the earlier tasks came to life visually. Seeing the campaign take shape in a cohesive format felt like everything finally clicked.
Observation
Starting with a strong key visual (poster) helped set the tone for the rest of the design. I noticed how important consistency was—making sure the visual identity worked across different applications, from posters to social media. It wasn’t just about looking good; it was about clear, meaningful communication.
Findings
This task taught me how much impact a strong visual identity can have. When applied well, it ties the whole campaign together and makes it memorable. The process also made me more confident in making design decisions that align with the brand’s message and goals.
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