07.10.2024 - 30.10.2024 | Week 3 - Week 6
Maisarah binti Mohd Sufian | 0358458
Brand Corporate Identity | Bachelor of Design (Hons) in Creative Media
Task 2: Logo
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LECTURES
Other lectures can be found here:
Week 4 - Types of Marks
Logo - Short for logotype = Trademark made from a custom lettered word.
Logotype = Logo centered around a company name or initials.
Logomark/Wordmark = Logo centered around a symbolic image or icon.
Signature/Combination Mark = When a word and a symbol is combined.
Monogram = A motif made by overlapping or combining two or more letters or other graphemes to form one symbol.
Grapheme = A letter or a number of letters that represent a sound (phoneme) in a word.
Heraldry = A broad term encompassing the design, the display and the study of armorial bearings, together with the study of ceremony, rank and pedigree.
Crest = A distinctive device representing a family or corporate body
Coat of Arms = A distinctive heraldic bearings or shield of a person, family, corporation or country
Insignia = A distinguishing badge or 'emblem' of military rank, office or membership of an organisation.
Mark = An impression made on something (paper, wall, wood, etc.)
When combined with another word, i.e. trademark, watermark, earmarks, farm marks, ceramic marks, stonemasons' mark, hallmarks, printers' mark and furniture marks signifies ownership or identification.
Trademark = A symbol, word or words legally registered or established by use as representing a company or product.
Week 5 - Brand Ideals
Brand - A person's gut feeling about a product, service or company.
Ideal - Connotes the satisfaction of 'one's conception of what is perfect; most suitable.'
Brand Ideal = a higher purpose of a brand or organisation that goes beyond the product or service they sell.
Brand values - Deliver real engagement and direct you towards a more powerful bond with your target audience.
Ideals - Essential to a responsible creative process
- Vision: A compelling vision by an effective, articulate and passionate leader
- Meaning: The best brands stand for something, a big idea. a strategic position or a defined set of values
- Authenticity: Not possible without an organisation having clarity about it's market, positioning, value proposition and competitive difference
- Differentiation: Brands always compete with each other within their business category and at some level, compete with all brand that want our attention, focus and loyalty
- Sustainability: The ability to have longevity in an environment in constant flux and characterised by future permutations that no one can predict
- Coherence: Whenever a customer experiences a brand it must feel familiar and have the desired effect
- Flexibility: An effective brand identity positions a company for change and growth in the future, supporting an evolving strategy
- Commitment: Organisations need to ensure all people engages with the brand have complete motivation and dedication in order for it to succeed
- Value: Measurable results need to be created that promote and sustain the brand
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TASK 2A - Logo Analysis
Instructions
For this task, we are required to look at 28 different logos and analyse them in terms of the type of logo, elements, colour scheme and type choice.
TASK 2B - Logo
Instructions
For this task, we must produce two sheets of idea sketches each week for our logo development, beginning with mind maps to identify key visuals and refining sketches into concepts. After narrowing down the most promising ideas, digitize the final black-and-white version, which must be approved before adding color.
Alternative Careers
I first started to brainstorm possible career choices and listed them all out in a document.
I ended up choosing to go with a custom grillz service. I continued to create a mindmap to visualise how I want my brand to be.
Sketches
I then proceeded to move on to my sketches for my brand logo.
After receiving some feedback, I continued to further refine my sketches.
Ms. Lilian and my peers liked the contrast between the steel and gums, how the steel is sharper and the gums look softer. So I decided to play around with that while digitising my logo.
Digitising
I also played around with colours, and decided that I really liked the minimal no colour look but I decided to just add in some colours for the sake of it, which I think I will change later. After finalising the logo I continued to move on to my document setup and logo animation.
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| Final Logo with Strapline |
Document Setup
Logo Animation
For my logo animation, I used Procreate.
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FEEDBACK
Week 3:
Absent
Week 4:
The logo could use a contrast of both the sharpness of the steel and roundness of the gums rather than it just being either or.
Week 5:
The logo should have a proper space rationalisation.
Week 6:
My logo with strapline can be more subtle, so it doesnt look like it is competing with the logo. For my space rationalisation, be sure that it is in grayscale and not in colour.
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REFLECTION
Experience
The classes and consultations with my peers and Ms. Lilian really helped me with determining what the best visual of my logo would be, because at first I was quite torn and did not have many ideas. I just knew the overall vibe that I wanted for my brand, but I was torn on how to execute it. At first I was quite stuck on having my logo being a bit abstract, and I didn't care for the legibility of it because I thought it looked cool. Despite me being drawn to sketch #1 and #2 from the second round, Ms. Lilian and my peers thought that the sketches with more contrast were more interesting (which I did not quite agree with at the time) but I still tried it out, and it turned out to be not as bad as I thought it would look and I ended up being quite satisfied with it. Regrettably, a few of the things I did were quite rushed such as my logo strapline, patterns and animation which have a lot of room for improvement but I think it is not too bad.
Observation
I saw that there were some things that I struggled with, particularly with creating the patterns because I did not want to pay much attention to that and I thought that my logo did not have a lot of opportunities for patterns, however now I wish that I had more time to explore my patterns and look for different types of combinations and shapes I could have derived from my logo. My animation was also quite rushed, I actually had a different idea for my animation but I did it very rushed as I lowkey forgot that I had to do it... If I could redo it I would use After Effects instead of Procreate. My Procreate animation is not so smooth, but thankfully I think the nature of my brand still makes sense with the animation.
Findings
Throughout completing this task I realised how important the logo space rationalisation is. At first I did not get it, and I was really confused on how to even start on it which is why I went straight into digitising the logo. After more thorough research was when I realised the actual use of it and how it is to determine the logo proportions, etc. Despite me working backwards, I found that my logo already had some consistencies to it and was able to rationalise the space with only a few minor adjustments. I'm still a bit lost on the logo patterns bit, and I just did whatever I could do but I only realised a few hours before submission that it was only to show the possibilities I could create with my logo.
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