25.11.2024 - 13.12.2024 | Week 10 - Week 12
Maisarah binti Mohd Sufian | 0358458
Brand Corporate Identity | Bachelor of Design (Hons) in Creative Media
Task 4: Brand Guideline
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LECTURES
Lectures can be found here:
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TASK 4 - Brand Guideline
Instructions
For this task, we are required to create an interactive e-book outlining the guidelines for our brand.
References/Sketches
I first looked at a few references from Pinterest, I made some initial layouts but unfortunately I lost the files to them :(
I utilized mostly the rollover effects for my buttons. I made sure to create navigation buttons for each section so that everything could be navigated within the document without having to press next slide on the document viewer.
I kept the layout a little fun and quirky but not too much.
Brand Positioning
Link to online published e-book here
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FEEDBACK
Week 10:
Layout 1 - more interesting, suits values more, content page is stronger, more textured
Layout 2 - grid is more fun to work with
Week 11:
Absent
Week 12:
Absent
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REFLECTION
Experience
I would say this is one of the most stressful tasks, not because of how difficult it is but because it is the end of the year so many events are happening right now and honestly I almost (actually I did) crashed out while doing this. I missed two classes, regrettably, but I had whole-day events on the days before and for the life of me could not get up from bed for the 8AM class. Anyway, working with InDesign although it is made for a large number of pages/designs, it still crashes a lot if your laptop is not built for it. I guess you could say it is also the most stressful because I had to wait a minute after each thing I did for my InDesign file to load and save. I almost wanted to give up, and I was a bit sad that I could not add more animations by the deadline, but that is also my fault for managing my time poorly. Despite all of this, I still think my brand guidelines are okay, and they aren't the worst in the world. Definitely could be improved on in terms of my image placement and usage but I can't really say if that is my fault or not because every time I wanted to move and image I had to wait for it to register which really made me feel like I could care less at the moment......
Observation
Looking back on all the lecture materials, I realised I really could have digested the information better. There are a few things that I have overlooked. Working with InDesign also is not as simple as it seems, as it takes a lot of testing and patience throughout working on the project because when something isn't right when you test it after a lot of progress, it's hard to fix it and usually you would need to re do a lot of things. It makes sense for it to have longer loading times due to the amount of artwork you have in a single file, but I still did not expect to have that many problems with the performance within the software while working on this.
Findings
I found that creating a brand can of course start with a simple idea, but establishing it is more complex and takes a lot of thought and consideration. I've seen the brand guidelines for the Olympics and I was like that's crazy.... there truly is a lot of thought put into how a brand presents itself and how it wants to be presented by others. Would I ever start my own brand? Yes, I always wanted to be my own boss, but I never really thought about all of this until this module!
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