24.04.2025 - xx.xx.2025 | Week 1 - Week x
Maisarah binti Mohd Sufian | 0358458
Packaging and Merchandising Design | Bachelor of Design (Hons) in Creative Media
Project 2: Innovative Packaging
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LECTURES
Week 1
For this week, we listened to The Business School students pitch their products to us for us to develop their branding and identity. The three projects are ThermoBrew, Glow n Flow and DYO. We split into groups based on each audience segmentation.
I grouped together with Edita, Wen Xin, Zong Herng and Amber to work on ThermoBrew. We made a groupchat separate from the TBS students for further communication. Our group leader is Edita, and I will be helping manage the tasks alongside her.
Week 2
Our class this week falls on labour day, but we had a meeting with TBS on Wednesday. For the first meeting with the ThermoBrew team, we are assigned to work on the Adventurous audience segmentation. We are to develop proposal for them the following week, outlining the following:
- Logo (sketches and elements to incorporate)
- Colour scheme (not colourful, monotonous that suit the brand) (simplicity, on the go, etc.) they will send the details for logo making (keywords) tonight or tmr logo is to cover the brand as a whole (not adventurous line)
- Adventurous target group (packaging)
- Mascot (incorporating local roots)
- Simplistic & minimalistic, not too complicated
- Product line (for now one product)
- Next week meeting: Wednesday 1pm propose sketches
- PDF of sketches, reasoning, elements, typeface, colour scheme
We also scheduled a separate group meeting with each other on Thursday, 2PM and Sunway Pyramid!
Week 3
Lectures can be found here
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PROJECT 2 - INNOVATIVE PACKAGING
Instructions
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FEEDBACK
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