Minor Project

24.04.2025 - 06.08.2025 | Week 1 - Week 14

Maisarah binti Mohd Sufian | 0358458

Minor Project | Bachelor of Design (Hons) in Creative Media

Final Compilation

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LECTURES

Week 1 

Tutorial

For this week, Mr Mike gave us a brief on the module information and the list of industry partners we'll be working with for this semester. We also learned what HyFlex learning was, and all of our lectures will be asynchronous. 

After the brief, we moved on to creating groups, I managed to gather a group of 6 people, Me, Sheren, Mehran, Anjali, Edita and Valerie who joined us the following week.

We decided to go with Wyndham Garden Shazam Fraser's Hill, and I was appointed to become the group leader. A groupchat was created and I got to work on creating our shared Google Drive and a Google Calendar for us to manage our documents and align our schedules more efficiently.

Fig. 1.1 Group Chat (24/04/25)

Fig. 1.2 Google Calendar (24/04/25)

Week 2

Artist or Designer?

Both Art and Design are different to differentiate because they both share the same elements such as colours and shapes. There is no literal definition to separate the two, however there is a difference in analytical thought. Yet, some works of design can be seen as art by some. A designed piece that solves a problem is equivalent to a piece of expression.

Art is subjective, following the saying beauty is in the eye of the beholder. It's an expression. Art can be interpreted in many different ways.

Design is objective, it's about creating something that solves a problem or makes something much better. It's a solution. Design aims for a clear, consistent message to be sent out. If it fails to communicate the correct message to the viewer, then the design has failed at doing it's job.

Introduction to Design Thinking

IDEO 

Inspiration - User needs

Ideation - Generate and refine ideas

Implementation - Ideas take shape and go to market

Week 3

Week 4

Week 5

Week 6

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EXERCISE 

Instructions 

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FEEDBACK

Week 1:

- Project Tracking Document should be consistently updated. Design Thinking Process (in red) can be updated towards the end of the semester. Consultation logs should be updated consistently (in blue) with individual reflections from each group member.

- Entire progression and development should be documented in Miro Board.

Week 2:

Public Holiday

Week 3:

- Carry out secondary data research (Contextual Research), need to touch each point and initiative mentioned in the client brief slides.

- Analyse existing hotels/facilities that are similar to Fraser's Hill and observe their statistics to create conclusions on whether the proposed is relevant for Wyndham Hotel.

Week 4:

- Work on the personas based on the contextual research and client brief.

- Begin to work on the survey questions.

Week 5:

- There should be three separate questions for each persona, including separate demographics.

- Can create specific user scenarios for each persona to narrow it down further.

- The questions should be structured in a way where you will obtain the answers that you want, try answering the questions as a group first.

Week 6:

- The user personas should be based on additional research from ResearchGate/Google Scholar./ChatGPT.

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REFLECTION

Experience

Observation

Findings