Typography: Final Compilation & Reflection

 26.09.2023 - 18.12.2023 | Week 1 - Week 14

Maisarah binti Mohd Sufian | 0358458

Typography | Bachelor of Design (Hons) in Creative Media

Final Compilation & Reflection

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INSTRUCTIONS

Task 1: Exercise 1 & 2

Task 2: Typographic Exploration and Communication (Text Formatting and Expression)

Task 3: Type Design & Communication

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SUBMISSIONS

Task 1: Exercise 1 & 2

26.09.2023 - 24.10.2023 | Week 1 - Week 5

Exercise 1: Type Expression

Fig. 1.1 Final Type Expression (JPEG) (03/10/23)

Fig. 1.2 Final Type Expression (PDF) (03/10/23)

Fig. 1.3 Final Type Expression Animation (GIF) (17/10/23)

Task 2: Text Formatting

Fig. 1.4 Final Text Formatting without grid. (25/10/23)

Fig. 1.5 Final Text Formatting with grid. (25/10/23)

Fig. 1.6 Final Text Formatting without grid (PDF) (25/10/23)

Fig. 1.7 Final Text Formatting with grid (PDF) (25/10/23)

HEAD
Fonts: Futura Std, Adobe Caslon Pro (Bold)

Type Size: 48 pt
Leading: 48 pt
Paragraph spacing: 12 pt

BODY
Fonts: Futura Std, Adobe Caslon Pro (Italic, Bold [captions])
Type Size: 10 pt
Leading: 12 pt
Paragraph spacing: 12 pt
Characters per-line: 55 - 62
Alignment: Left Justify

Margins: 12.7 mm top, 12.7 mm left + 12.7 mm right + 97.4 mm bottom
Columns: 2
Gutter: 4.2 mm

Task 2: Typographic Exploration and Communication (Text Formatting and Expression)

 24.09.2023 - 12.11.2023 | Week 5 - Week 7

Fig. 2.1 Final Task 2 without grid. (7/12/23)

Fig. 2.2 Final Task 2 with grid. (7/12/23)

Fig. 2.3 Final Task 2 (PDF) (7/10/23)

Fig. 2.4 Final Task 2 without grid (PDF) (7/10/23)

HEAD
Fonts: ITC New Baskerville (Bold)

Type Size: 77 pt
Leading: no leading
Paragraph spacing: no paragraph spacing

BODY
Fonts: ITC New Baskerville (Bold [subheading]), ITC New Baskerville 
Type Size: 10 pt (subheading), 8 pt
Leading: 10 pt
Paragraph spacing: 12 pt
Characters per-line: 60 - 79
Alignment: Left Justify

Margins: 12.7 mm top, 12.7 mm left + 12.7 mm right + 12.7 mm bottom
Columns: 2
Gutter: 5 mm

Task 3: Type Design & Communication

13.11.2023 - 18.12.2023 | Week 8 - Week 13

Font download: https://drive.google.com/file/d/1jqzntAw9WtMpvzLNJa156bVcl3xVv1ik/view?usp=drive_link

Fig. 3.1 Fontlab screengrab. (18/12/23)

Fig. 3.2 Final type construction in AI (JPEG) (18/12/23)

Fig. 3.3 Final construction in AI (PDF) (18/12/23)

Fig. 3.4 Final Task 3 Poster (JPEG) (18/12/23)

Fig. 3.5 Final Task 3 Poster (PDF) (18/12/23)

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REFLECTION

Experience

Embarking on my first semester of design school, the typography class proved to be a transformative journey marked by exploration and a deepening appreciation for the art and science of type. Guided by a passionate professor, the class created a dynamic and engaging space where curiosity was not only welcomed but celebrated. Lessons ranged from understanding the anatomy of letterforms to exploring the diverse world of typefaces, each bringing new layers of insight. Practical exercises, from simple compositions to complex projects, honed both technical skills and instilled a sense of design thinking..

Observation

My first semester in the typography class has been an enlightening experience. Armed with newfound appreciation and practical skills, I now possess a refined design sensibility and a curiosity that propels me forward. This foundational course, delving into the historical context of type design, has set the stage for further exploration and refinement of my typographic skills in future semesters.

Findings

I learnt the influential power of typography in conveying emotions, setting tones, and shaping perceptions. Every typographic choice, whether font selection or spacing adjustment, became a deliberate decision aimed at enhancing the visual and communicative impact of a design. Concepts like kerning and leading, once overlooked, emerged as indispensable tools in crafting harmonious and visually appealing compositions. Engaging in critique sessions, while initially intimidating, proved invaluable in refining a critical eye and understanding the collaborative nature of design.